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The Same Subscription, 30 Countries: What Netflix, Spotify, Microsoft 365 and Disney+ Really Cost

Prices read from each vendor’s own country page on 27 July 2026, in local currency, with a source link on every row – plus the one product category that refuses to localise at all.

The same subscription, the same app, the same catalogue — and wildly different prices. We pulled the current price straight from each service’s own country page on 27 July 2026: Netflix in 30 countries, Spotify in 28, Microsoft 365 in 27, Disney+ in 20. Everything below is what the vendor publishes, in the vendor’s own currency, with its source link. No aggregator data, no conversions we cannot defend.

65×What a $20 AI subscription costs a Nigerian versus an American, measured against income. It is flat USD everywhere, so this is exactly the income gap.
2.20×Netflix’s entry plan: €10.99 in Ireland against €4.99 in Germany. Same currency — no exchange rate to blame.
€99.00Microsoft 365 Personal per year — identical in all nine eurozone countries we checked. The one genuinely flat price here.
−23%Game Pass Ultimate went down on 21 April 2026, $29.99 to $22.99. The only cut in this dataset.

What the numbers actually show

  • Streaming is localised. AI is not. OpenAI says it plainly in its own help centre: “All purchases are in USD — we offer local currency billing in a limited set of countries.” Claude Pro is the same $20, with tax added on top. Netflix charges $3-equivalent in Nigeria and $27 in the United States; ChatGPT Plus charges $20 in both. That single design decision makes an AI subscription 17.65% of Nigeria’s GNI per capita and 0.27% of America’s.
  • The eurozone breaks the “exchange rates explain it” excuse. Netflix Premium is €23.99 in Ireland and €15.99 in Greece and Cyprus — a 50% spread with one currency. Disney+ Premium, meanwhile, is exactly €15.99 in every eurozone country we checked, while Disney+’s ads tier costs €8.99 in Ireland and €6.99 everywhere else.
  • Ireland pays the most in the eurozone on almost everything. Highest Netflix entry plan, highest Netflix top tier, highest Disney+ ads tier and highest Disney+ Standard. Portugal, Greece and Cyprus sit at the other end — Spotify Premium is €8.99 there against €12.99 in Ireland, Germany and the Netherlands.
  • Spotify has quietly split its product line by market. India, South Africa and the UAE get a “Premium Platinum” tier that does not exist in Europe or North America — and none of those three markets is offered a Duo or Family plan at all.
  • Ad-supported does not mean the same discount everywhere. On Disney+, where all tiers are published per country, tolerating ads saves 44.5% in Australia and 43.8% in Canada but only 25.0% in Ireland and 23.1% in Argentina. And it is not offered at all in Poland, Japan, South Korea or Greece.
  • Microsoft dollarises the Gulf. Microsoft’s UAE storefront prices Microsoft 365 in US dollars rather than dirhams, and Microsoft’s own Game Pass country table does the same for the UAE. Elsewhere it prices locally.

Netflix, 30 countries

Read this before using the Netflix numbers. Netflix’s help-centre pricing article geo-detects and served us US dollar prices for every non-US locale we tried, so the only country with fully tier-labelled official pricing is the United States. Everywhere else the country homepage publishes an unlabelled range (“plans range from X to Y”). The UK page names its low figure as the advert-supported plan; the Greek page never mentions advertising, and Netflix separately confirms ad-supported plans are not available in all regions. So treat the low column as cheapest available plan, not as an ads price — and note that the middle Standard-without-ads tier is simply not published outside the US.
CountryCurrencyCheapest plan / monthTop plan / monthNotes
United StatesUSD8.9926.99Standard with ads 8.99; Standard no ads 19.99; Premium 26.99. Taxes added. [official]
United KingdomGBP5.9918.99Low figure named as the advert-supported plan [official]
IrelandEUR10.9923.99 [official]
GermanyEUR4.9919.99Entry unchanged since the 2022 ads launch [official]
FranceEUR7.9921.99 [official]
SpainEUR8.9921.99 [official]
ItalyEUR6.9919.99 [official]
PortugalEUR8.9917.99 [official]
GreeceEUR8.9915.99No ad-supported plan mentioned on the page [official]
CyprusEUR8.9915.99 [official]
SwedenSEK129219 [official]
NorwayNOK119219 [official]
PolandPLN3775 [official]
SwitzerlandCHF14.9029.90 [official]
TurkeyTRY189.99379.99 [official]
CanadaCAD7.9923.99Page states prices are pre-tax [official]
AustraliaAUD9.9928.99 [official]
JapanJPY8902290Shown 税抜 - excludes consumption tax [official]
South KoreaKRW7,00017,000 [official]
IndiaINR149649 [official]
BrazilBRL20.9059.90 [official]
MexicoMXN139369 [official]
ArgentinaARS8,99919,999Page states taxes are not included [official]
South AfricaZAR59229 [official]
NigeriaNGN2,5008,500 [official]
EgyptEGP110270 [official]
IndonesiaIDR54,000186,000 [official]
PhilippinesPHP169619 [official]
UAEAED3571 [official]
IsraelILS32.9069.90 [official]

Spotify Premium, 28 countries

CountryCurrencyIndividualStudentFamilySource
United StatesUSD12.996.9921.99[official]
United KingdomGBP12.995.9921.99[official]
IrelandEUR12.996.9922.99[official]
GermanyEUR12.996.9921.99[official]
FranceEUR12.147.0721.24[official]
SpainEUR11.996.4920.99[official]
ItalyEUR11.996.4920.99[official]
NetherlandsEUR12.996.9921.99[official]
PortugalEUR8.994.9915.49[official]
GreeceEUR8.994.9914.99[official]
CyprusEUR8.994.9914.99[official]
SwedenSEK12970219[official]
NorwayNOK13975219[official]
PolandPLN26.9914.4945.99[official]
SwitzerlandCHF15.958.9526.95[official]
TurkeyTRY9955165[official]
CanadaCAD13.996.3923.99[official]
AustraliaAUD15.997.9927.99[official]
JapanJPY1,0805801,880[official]
IndiaINR13969no family plan[official]
BrazilBRL23.9012.9040.90[official]
MexicoMXN13974239[official]
ArgentinaARS3,2991,7995,499[official]
South AfricaZAR69.9937.99no family plan[official]
NigeriaNGN1,6008002,500[official]
EgyptEGP7939139[official]
UAEAED23.9912.99no family plan[official]
IsraelILS23.9012.9039.90[official]

Tier is “Premium Individual” except Japan, India, South Africa and the UAE, where it is sold as “Premium Standard”. South Korea, Indonesia and the Philippines returned server errors on every attempt and are missing rather than estimated.

Microsoft 365 Personal, 27 countries

CountryCurrencyPer monthPer year
United StatesUSD9.9999.99
United KingdomGBP8.4984.99
IrelandEUR10.0099.00
GermanyEUR10.0099.00
FranceEUR10.0099.00
SpainEUR10.0099.00
ItalyEUR10.0099.00
NetherlandsEUR10.0099.00
PortugalEUR10.0099.00
GreeceEUR10.0099.00
BelgiumEUR10.0099.00
SwedenSEK119.991,199.99
NorwayNOK121.001,189.00
PolandPLN42.99429.99
SwitzerlandCHF9.9599.95
TurkeyTRY329.993,299.99
CanadaCAD11.50115.00
AustraliaAUD16.00159.00
JapanJPY2,13021,300
South KoreaKRW12,500125,000
IndiaINR689.006,899.00
BrazilBRL51.00509.00
MexicoMXN184.991,849.00
ArgentinaARS3,699.0037,199.00
South AfricaZAR159.001,599.00
IsraelILS43.00429.00
UAEUSD9.99(billed in US dollars, not dirhams)

All from Microsoft’s own per-locale comparison pages, 27 July 2026. Germany and Switzerland sell it as “Single” rather than “Personal”. A higher “Microsoft 365 Premium” tier now exists in several markets ($19.99/month in the US, €22.00 in Germany).

Disney+, 20 countries

CountryCurrencyWith adsStandardPremiumSource
United StatesUSD11.99-18.99[official]
United KingdomGBP5.999.9914.99[official]
IrelandEUR8.9911.9915.99[official]
GermanyEUR6.9910.9915.99[official]
SpainEUR6.9910.9915.99[official]
ItalyEUR6.9910.9915.99[official]
PortugalEUR6.9910.9915.99[official]
GreeceEURnot offered10.9915.99[official]
PolandPLNnot offered34.9959.99[official]
SwedenSEK69109159[official]
NorwayNOK69109159[official]
SwitzerlandCHF9.9016.9023.40[official]
TurkeyTRY249.90-449.90[official]
CanadaCAD8.9915.9916.99[official]
AustraliaAUD9.9917.9924.99[official]
JapanJPYnot offered1,2501,670[official]
South KoreaKRWnot offered9,90013,900[official]
BrazilBRL27.9946.9066.90[official]
MexicoMXN159259339[official]
ArgentinaARS11,99915,59923,999[official]

The one that is not localised at all: AI subscriptions

ChatGPT Plus and Claude Pro both cost $20 a month — $240 a year — in US dollars, worldwide. Because the price is identical everywhere, the affordability gap is exactly the income gap, with no exchange-rate assumption needed. We divide $240 by World Bank GNI per capita (Atlas method, current US$, 2025).

CountryGNI per capita (US$)$240/yr as a share of itVersus the United StatesChatGPT Go ($96/yr)
Nigeria1,36017.65%65.3x7.06%
India2,7608.70%32.2x3.48%
Egypt3,2607.36%27.2x2.94%
Philippines4,8504.95%18.3x1.98%
Indonesia5,1204.69%17.3x1.88%
South Africa6,2703.83%14.2x1.53%
Brazil10,5502.27%8.4x0.91%
Mexico13,7301.75%6.5x0.70%
Argentina14,6501.64%6.1x0.66%
Turkey16,3001.47%5.4x0.59%
Greece25,3600.95%3.5x0.38%
Poland25,5200.94%3.5x0.38%
Portugal29,9300.80%3.0x0.32%
Spain37,1200.65%2.4x0.26%
Japan38,3400.63%2.3x0.25%
South Korea37,8800.63%2.3x0.25%
Italy42,0800.57%2.1x0.23%
France48,6300.49%1.8x0.20%
United Kingdom54,5500.44%1.6x0.18%
Germany60,2000.40%1.5x0.16%
United States88,8100.27%1.0x0.11%
Switzerland110,3300.22%0.8x0.09%

Income denominator: World Bank GNI per capita, Atlas method, 2025 (UAE 2024). Prices: OpenAI and Anthropic.

OpenAI has started to break ranks. ChatGPT Go, announced at $8 a month, launched in India in August 2025, spread to 170 more countries, and as of 16 January 2026 is “rolling out everywhere ChatGPT is available”, with pricing OpenAI says is “localized in some markets”. At $96 a year it is 7.06% of Nigerian income instead of 17.65%. Google’s AI plans page, by contrast, is built around a country selector from the start — same product category, opposite pricing philosophy.

What changed in 2025 and 2026

ServiceChangeDateSource
Microsoft 365 Personal & FamilyUp $3/month — the first increase since launch — when Copilot was bundled in. US Personal now $9.99/mo, $99.99/yr16 Jan 2025[official]
Xbox Game Pass UltimateCut from $29.99 to $22.99/month; PC Game Pass $16.49 to $13.9921 Apr 2026[official]
Spotify PremiumPricing update announced for the United States, Estonia and Latvia; existing subscribers e-mailed over the following month15 Jan 2026[official]
ChatGPT GoNew $8/month tier; India first, then 170 countries, now rolling out everywhere16 Jan 2026[official]
Widely reported, not officially traceable. YouTube Premium’s US rise to $15.99, Game Pass’s October 2025 restructure to $29.99, a PlayStation Plus increase around 20 May 2026 and a 2025-26 Disney+ US rise are all reported in the press, but we could not find an announcement page from Google, Microsoft, Sony or Disney for any of them. We walked the full Xbox Wire and PlayStation Blog archives for the relevant windows and found nothing. That asymmetry is itself worth knowing: Microsoft announces cuts loudly and increases quietly; Sony does not announce at all.

Can you just buy it in a cheaper country?

The terms say no, and two services name VPNs directly. YouTube: “If you misrepresent your location (e.g., use VPN)… your subscription may be subject to cancellation.” Spotify requires you to “only access the version of the Spotify Service offered in your country of residence” and not to “engage in any means to access the Paid Subscription… without paying the applicable price”. Netflix says the country on your account cannot be changed unless you actually move. Microsoft warns that a network masking your location may produce charges different from your real location, and that changing account region can force you to re-buy content you already paid for.

Legitimate relocation is handled, but with friction: Spotify needs a payment method issued in the new country, applies from your next billing date, only activates once you are physically there, and can change both your price and your catalogue. Free Spotify stops working abroad after 14 days. YouTube may cancel if you are away more than 30 days. Netflix operates an EU cross-border portability carve-out. We are documenting the rules, not recommending you break them — the practical takeaway is that regional pricing is enforced through billing country, and that enforcement is the reason the gaps in the tables above persist.

Method, and what we could not verify

Every price was read from the service’s own country page or official help-centre pricing article on 27 July 2026, in local currency, and is linked per row. We did not convert currencies: any cross-currency multiple needs a dated exchange rate, and in Turkey and Argentina a stale rate produces a wildly wrong answer — which is exactly where the most dramatic comparisons would come from. All the multiples we quote are either within one currency (the eurozone) or FX-free by construction (the flat-USD AI subscriptions). This is a living page; prices move, and we re-verify quarterly.

Tax. EU and UK consumer prices are VAT-inclusive by law and US prices exclude sales tax added at checkout — but very few pages say so. The ones that do: Disney+ Germany (“inkl. MwSt”), Disney+ South Korea and Japan, Netflix Canada (“pre-tax”), Netflix Japan (税抜), Netflix and Spotify Argentina (taxes not included), and Anthropic (“prices shown don’t include applicable tax”). Everywhere else the page is silent, so we state the general rule rather than attribute it to the vendor.
Honest gaps. Amazon Prime is absent entirely — every Amazon domain blocks automated retrieval at the domain level, so we have no verified Prime price in any country and will not publish an unverified one. YouTube Premium has no verified price anywhere, including the US: Google no longer publishes a static per-country price page. Xbox Game Pass and PlayStation Plus per-country prices are unverified — both sites inject prices client-side, and Xbox’s static HTML literally contains “$XX.XX” placeholders; only the US Game Pass Ultimate figure from the April 2026 announcement and US PS Plus pricing are solid. Netflix Netherlands returned a redirect loop. Spotify South Korea, Indonesia and the Philippines returned server errors. Disney+ India is a genuine special case since the JioHotstar merger, and Disney+ is unverified for France, the Netherlands, Cyprus and most of Africa, the Gulf and South-East Asia. Disney’s own VPN terms could not be captured because the agreement is JavaScript-rendered.

Questions people ask

Why does the same Netflix plan cost different amounts in different countries?

Netflix's own help centre says prices reflect “local market changes, such as changes to local taxes or inflation”, that it gives one month's notice by e-mail, and that existing members are not grandfathered. In practice the spread is large even inside one currency: Netflix's top tier is €23.99 in Ireland and €15.99 in Greece and Cyprus - a 50% difference with no exchange rate involved.

Is ChatGPT Plus or Claude Pro cheaper in India or Nigeria?

No. Both are $20 a month in US dollars almost everywhere. OpenAI's help centre states plainly that all purchases are in USD, with local currency billing in only a limited set of countries, and Claude's pricing page adds that tax is charged on top. What OpenAI does offer is a separate cheaper tier, ChatGPT Go at $8 a month, which launched in India in August 2025 and is now rolling out globally with pricing OpenAI describes as localised in some markets.

How much of a typical income does a $20 subscription actually cost?

$240 a year is 0.27% of GNI per capita in the United States and 17.65% in Nigeria - 65 times more of a person's income for the identical product. In India it is 8.7%, in Egypt 7.4%, in the Philippines 5.0%. Because the price is flat USD, no currency conversion is involved: the affordability gap is exactly the income gap.

Which country pays the most in the eurozone?

Ireland, on almost everything we checked. It has the highest Netflix entry plan (€10.99 against €4.99 in Germany), the highest Netflix top tier (€23.99), the highest Disney+ ads tier (€8.99 against €6.99 elsewhere) and the highest Disney+ Standard. Portugal, Greece and Cyprus are consistently the cheapest - Spotify Premium is €8.99 there against €12.99 in Ireland, Germany and the Netherlands.

Do EU prices include VAT?

Consumer prices advertised in the EU and UK are VAT-inclusive by law, and US prices exclude sales tax added at checkout. But very few services say so on the page. The ones that do are Disney+ Germany, South Korea and Japan, Netflix Canada, Japan and Argentina, Spotify Argentina, and Anthropic's pricing page.

Can I save money by subscribing through a VPN in a cheaper country?

The terms say no, and two services name VPNs explicitly. YouTube warns that misrepresenting your location, for example by using a VPN, may lead to cancellation. Spotify requires you to access only the version offered in your country of residence and not to use any means to access a paid subscription without paying the applicable price. Netflix ties the account country to where you actually live. Microsoft warns that changing your account region can force you to re-buy content. Legitimate relocation is supported, but it needs a local payment method and takes effect from your next billing date.

How much does an ad-supported plan actually save?

On Netflix in the US, the ads plan is $8.99 against $19.99 for Standard - 55% cheaper. On Disney+, where all tiers are published per country, the discount clusters at 36-45%: 44.5% in Australia, 43.8% in Canada, 40% in the UK, 36.4% across Germany, Spain, Italy and Portugal. It is unusually small in Ireland at 25.0% and Argentina at 23.1%. Ad tiers are not offered everywhere - there is none in Poland, Japan, South Korea or Greece.

Which subscriptions changed price recently?

Microsoft 365 Personal and Family rose $3 a month in January 2025, the first increase since launch, when Copilot was bundled in. Spotify announced a pricing update for the US, Estonia and Latvia on 15 January 2026. Going the other way, Xbox Game Pass Ultimate was cut from $29.99 to $22.99 a month on 21 April 2026. Reported changes to YouTube Premium, PlayStation Plus and Disney+ could not be traced to any official announcement and are flagged as unverified here.

Related: what a PS5, Xbox or Switch costs to run in 36 countries and our PC electricity cost calculator.

253 rows across Netflix, Spotify, Microsoft 365, Disney+ and AI subscriptions. Free to reuse with attribution to A.I.T. Multiverse Research.

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